Identity

Arrington-Cole Brand Marks

The official, locked logo system. Pure typographic identity — no icons, no mascots. Palette: black, white, charcoal, deep bronze (#8B6B3D).

Primary Wordmark

Use across web header, app, press kit, partnerships.

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Primary Wordmark · Reversed

On dark surfaces, auto-promo videos, social cards.

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AC Monogram

Favicon, app icon, social avatar, watermark.

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Tagline Lockup

"Face & Voice of the Brand" — campaigns, hero sections, press.

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Alternate Directions

Four new logo options

Explore alternate routes for the wordmark and monogram. Pick one to promote to the locked primary set.

Wordmark · Didone Serif

Single-line high-contrast serif — Vogue masthead energy.

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Wordmark · Stacked Geometric

Two-line geometric sans with hairline rule — GQ minimal.

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Monogram · Engraved AC

Interlocked AC crest in bronze — fashion-house seal.

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Editorial Lockup

Large serif ARRINGTON over tracked COLE — editorial masthead.

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Social-Ready

Vogue Masthead — paste into social accounts

Single-line high-contrast Didone serif. Drop the square into avatars (Instagram, TikTok, X, LinkedIn), the wide black-on-white into banners / headers, and the transparent PNG into video overlays and press kits.

Square Avatar (1:1)

Instagram, TikTok, X, LinkedIn, YouTube profile photo.

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Wide Banner (3:2)

Twitter/X header, LinkedIn cover, YouTube banner crop.

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Transparent PNG

Overlay on photos, reels, press releases, watermark.

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Usage Rules

· Never recolor outside the locked palette.
· Never add icons, mascots, or ornament.
· Maintain clear space equal to the cap-height on all sides.
· Minimum width: 120px wordmark / 24px monogram.
· Permanent system assets — do not regenerate without explicit instruction.
· Used across website, app, social, auto-promo, merchant dashboard, press.